Marketing automation for agencies is a key differentiator to impressing clients, winning new business, and scaling your agency.
In fact, 79% of top-performing agency leaders reported using marketing automation tools for 3-years or more.
There are many marketing functions that can be automated, such as sending automated emails, lead scoring/qualifying, or publishing content on social…
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.
While the release of iOS 14 didn’t completely destroy the digital advertising landscape…
Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds!
In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.
ClickIDs are going…
With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies.
Hosted by our friends at Justuno, eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM…
In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge—converting anonymous website visitors into loyal customers.
Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity. In…
Update Jan. 23, 2024: With an average complaint rate of 2.01%, our new Spam Complaint Rate study suggests B2B marketers are in trouble.
Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts.…
With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential.
These visitors represent a huge opportunity – and a huge missed opportunity! After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. You have to…
In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack.
It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier.
It’s why we launched B2B by Customers.ai.…
