ACHVR AI

The Top 27 Must-Have AI Tools for Marketing in 2024

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. In this blog post, we will discuss the benefits of using AI…

February 15, 20240Likes 0Comments

Artificial Intelligence

Nvidia is now worth more than Amazon and Alphabet

Nvidia surpassed Alphabet in market capitalization on Wednesday, only a day after it overtook Amazon. Bloomberg is reporting that the chip maker’s stock is now worth $1.83 trillion, beating the Google owner’s $1.82 market cap by a hair. This makes Nvidia the world’s fourth most valuable company in the wake of the AI boom, after…

February 15, 20241Like 0Comments

Digital Advertising

How to Take Your LinkedIn Campaigns Beyond ABM

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. For many, Linkedin became the defacto ABM platform. However… If…

February 15, 20240Likes 0Comments

Artificial Intelligence

A historian drowning in source documents turns to AI

Like millions of other people, the first thing Mark Humphries did with ChatGPT when it was released in late 2022 was ask it to perform parlor tricks, like writing poetry in the style of Bob Dylan — which, while very impressive, did not seem particularly useful to him, a historian studying the 18th-century fur trade. But…

February 15, 20240Likes 0Comments

Marketing

Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies

Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. Top of the…

February 15, 20240Likes 0Comments

Artificial Intelligence

AI in the workplace, and a defense of busywork

In the show Severance’s dystopian workplace — is there any other kind? — employees spend their days studying arrays of numbers bobbing on their screens. Whenever a cluster of numbers makes an employee feel unsettled, the employee clicks on it to discard it. The work’s value is not apparent to the workers, who are told…

February 15, 20240Likes 0Comments

Digital Advertising

20 AdWorld Pros to Pay Attention to in 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play. These are the folks who don’t just follow trends; they’re out there setting them. From crafting…

February 15, 20240Likes 0Comments

Bradley Babendir

How to 10x Your Cart Abandonment Recovery

Ecommerce stores lose an eye-popping $18 billion a year to cart abandonment. That’s quite a big chunk of change, right? When you consider that, it’s not a mystery that every savvy ecommerce marketer around is obsessed with cart abandonment recovery. There’s no way around it: if you’re not running abandoned cart flows, you’re leaving (potentially…

February 15, 20240Likes 0Comments

The Top 27 Must-Have AI Tools for Marketing in 2024

Nvidia is now worth more than Amazon and Alphabet

How to Take Your LinkedIn Campaigns Beyond ABM

A historian drowning in source documents turns to AI

Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies

AI in the workplace, and a defense of busywork

20 AdWorld Pros to Pay Attention to in 2024

How to 10x Your Cart Abandonment Recovery

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