A few weeks ago, Google rolled out its new AI spam filter for Gmail.
The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to…
If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably heard it over, and over, and over.
ABM has been…
The life of a B2B marketer is never dull, especially when it comes to outbound lead generation.
This year alone we’ve witnessed significant shifts that require strategic adaptability. Take, for…
Back in October, Google released new email guidelines. Set to be released in a few weeks (February 2024), the guidelines, which impact bulk senders (anyone sending over 5,000 emails a…
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
As we’ve previously discussed, this is a big deal for…
The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients.
This is pretty troubling for…