Posts – Page 144

50 Ecommerce Marketing Tools to Boost Revenue in 2024

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028, there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology…

February 19, 20240Likes 0Comments

Outbound Email Marketing

What Does Gmail’s New AI Spam Filter Mean for Email Marketers?

A few weeks ago, Google rolled out its new AI spam filter for Gmail. The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters. According to…

February 19, 20240Likes 0Comments

Lead Generation Tools

Reverse IP Lookup Tools Are Dead

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. Unfortunately, times have changed and…

February 19, 20240Likes 0Comments

Digital Marketing

How to Increase Traffic & Conversions in the Age of AI

As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024. To inspire your teams and help kick things off right, Mitchell Trulli, our Head of Product, teamed up with Erika Varangouli, Head of SEO Branding at Semrush to discuss how marketers can increase traffic…

February 19, 20240Likes 0Comments

Growth Marketing

What is Lead Enrichment and How Can AI Help?

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore, 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize…

February 19, 20240Likes 0Comments

Digital Marketing

The Top 30 AI Tools for Business in 2024

According to the IBM Global AI Adoption Index, around 35% of businesses are already diving headfirst into the world of artificial intelligence, making it a crucial part of their day-to-day operations. Those who aren’t using AI? Well, the same study shows 42% of companies plan on integrating it in the next 24 months. These numbers…

February 19, 20240Likes 0Comments

Digital Marketing

How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me? Check out this chart from Yotpo based on their study “The State of Customer Loyalty & Retention 2023”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something…

February 19, 20240Likes 0Comments

Marketing Tools

The 21 Best Affiliate Marketing Tools to Boost Sales

For those thinking about ditching the 9 to 5 routine and taking the affiliate route, you’ll want to make sure to have the top affiliate marketing tools at your disposal. If you’re not already familiar, affiliate marketing enables people to earn income by promoting other companies’ products or services. And one of the main challenges…

February 19, 20240Likes 0Comments

All Posts

50 Ecommerce Marketing Tools to Boost Revenue in 2024

What Does Gmail’s New AI Spam Filter Mean for Email Marketers?

Reverse IP Lookup Tools Are Dead

How to Increase Traffic & Conversions in the Age of AI

What is Lead Enrichment and How Can AI Help?

The Top 30 AI Tools for Business in 2024

How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

The 21 Best Affiliate Marketing Tools to Boost Sales

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