Let AI help you find if that designer bag is fake!

Artificial intelligence has reached new heights in the authentication of luxury items, promising near-perfect accuracy in distinguishing genuine products from their counterfeit counterparts. Tech company Entrupy has developed an AI-powered device that specializes in authenticating designer handbags and sneakers within the resale market, ensuring that consumers are purchasing genuine items.Since its inception in 2012, Entrupy has gained traction among vintage resellers, with its AI technology employed by numerous businesses in the luxury resale sector.
Entrupy’s tool, currently accessible exclusively to luxury goods resellers, claims proficiency in authenticating products from esteemed brands such as Balenciaga, Burberry, Gucci, and Louis Vuitton. The AI-based authentication serves as a means for luxury resellers to establish trust with consumers who may harbor concerns about the authenticity of their purchases.

According to Vidyuth Srinivasan, the CEO and Co-founder of Entrupy, the primary objective is to instill confidence and verifiability in the authenticity of products through an impartial third party. This approach ensures that consumers have certainty backed by a third-party certification, enhancing transparency in transactions.
Entrupy’s AI authentication process involves users capturing detailed images of the product from various angles using the Entrupy hardware device, connected to a smartphone. The device incorporates a microscopic lens capable of magnifying the phone camera to capture intricate details like the designer plaque and material composition. These images are then cross-referenced with a vast database containing millions of pictures of authentic inventory, utilizing an AI algorithm for analysis. The result is a rapid determination of the product’s authenticity, with Entrupy boasting a 99.1% accuracy rate. The company issues an official certificate that retailers can prominently display if the product is deemed genuine.

However, the AI-powered authenticator is not without limitations. Entrupy’s CEO acknowledges that the tool is currently restricted to authenticating accessories from major brands, as these are more susceptible to fraudulent imitations. Despite its constraints, the technology has garnered attention, particularly after a partnership with TikTok was announced in October. TikTok utilized Entrupy’s services to identify the authenticity of products on its new e-commerce platform, TikTok Shop, demonstrating the expanding applications of AI tools in various industries.

While Entrupy’s AI authentication device focuses on luxury items, the broader landscape of AI hardware devices is witnessing innovations, such as Meta’s Ray-Ban Meta smart glasses, equipped with an integrated AI assistant. Additionally, startups like Humane.ai have introduced AI pins that project information onto a user’s palm through light, showcasing the diverse applications of AI-driven hardware in the market.